According to the report by Expert Market Research (EMR), The Canada Cosmetic Products Market Size was approximately USD 1.30 billion in 2023. Aided by the increasing shift towards organic products and the adoption of the latest technologies for the production of advanced products, the market is assessed to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of around USD 1.90 billion by 2032.
Cosmetic products are substances that are applied to the external parts of the human body in order to change, enhance the appearance, or clean the part without altering the structure. Some of the most common types of products include shampoos, perfumes, moisturisers, serums, and lipsticks, among others. Cosmetic products are an integral part of many people’s daily routines, used for personal grooming, self-expression, and enhancing one’s appearance.
In recent years, the Canada cosmetic products market has witnessed a significant shift towards organic and natural products, reflecting a broader global trend towards sustainability and health-consciousness. This shift is largely driven by consumer awareness of the potential health risks associated with synthetic chemicals found in traditional cosmetics. Ingredients such as parabens, phthalates, and synthetic fragrances, once staples in cosmetic formulations, are now scrutinised for their links to health issues, including hormonal disruptions and allergies.
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Consumers in the Canada cosmetic products market are increasingly opting for products that boast clean labels and easy-to-understand ingredient lists with recognisable and minimally processed components. This demand has catalysed the development of products utilising plant-based and mineral-based ingredients, which are perceived as safer and gentler on the skin. The market has also seen a rise in certifications like EcoCert, USDA Organic, and COSMOS Organic, which help consumers identify products that meet strict standards for organic and natural ingredients. Brands that can authentically communicate their commitment to natural ingredients and sustainable practices are gaining a competitive edge.
The integration of cutting-edge biotechnology and nanotechnology into cosmetic product development significantly enhances the opportunity for growth in the Canada cosmetic products market. Biotechnology has enabled the use of bioactive ingredients, such as enzymes and peptides, which are effective in skin rejuvenation and repair. These bioactive compounds are often derived from natural sources and modified to enhance their stability and efficacy in skincare products.
Nanotechnology, on the other hand, involves the manipulation of substances at an atomic or molecular scale, which offers unparalleled control over product textures and properties. It allows for the creation of nano-emulsions, which are more stable and can deliver active ingredients deeper into the skin, enhancing their effectiveness. Nanoparticles are also used in sunscreens to improve the feel of the product on the skin and to boost its protective capabilities without leaving a white residue.
These technological advancements not only improve product performance but also enhance the sensory attributes of cosmetics, contributing to a more satisfying consumer experience, and ultimately propelling the Canada cosmetic products market growth. They are setting new standards for the efficacy and safety of cosmetic products, catering to a more informed and discerning consumer base.
The growth of e-commerce in the Canada cosmetic products market has been monumental, especially catalysed by the COVID-19 pandemic. Lockdowns and social distancing measures led to a surge in online shopping, as consumers turned to the internet for safer shopping alternatives. This shift has prompted cosmetic brands to enhance their online presence and digital marketing efforts. The convenience of online shopping, combined with the ability to explore a wide array of products through digital platforms, has made it a preferred shopping channel for many consumers.
Furthermore, e-commerce platforms are leveraging advanced technologies such as AR (Augmented Reality) and AI (Artificial Intelligence) to offer virtual try-ons and personalised skincare consultations, enhancing the online shopping experience. These innovations help mitigate one of the main disadvantages of online cosmetic shopping, the inability to try products before purchase. By providing a seamless and interactive shopping experience, e-commerce is set to remain a significant distribution channel for cosmetic products in Canada even post-pandemic.
The male grooming segment in the Canada cosmetic products market is expanding rapidly, driven by increasing awareness about skin health and growing media emphasis on men’s fashion and skincare. Today, more men are taking an interest in their appearance, which includes a dedicated skincare regimen and hair care solutions. The market has responded with a range of products tailored specifically to men, addressing issues such as skin roughness, facial hair care, and scalp health.
This trend is not just about vanity but wellness and self-care, indicating a cultural shift where male grooming products are seen as essential rather than optional. The rise in demand for these products is encouraging companies to innovate and expand their offerings for men, including products like beard oils, men’s specific moisturisers, anti-ageing creams, and even makeup for men. The growth of this segment is not only broadening the Canada cosmetic products market base but also diversifying the product lines and marketing strategies of cosmetic brands.
Canada Cosmetic Products Market Segmentation
The Canada cosmetic products market can be divided based on product, type, category, gender, distribution channel, and region.
Market Breakup by Product
- Skin Care
- Hair Care
- Makeup
- Fragrance
- Others
Market Breakup by Type
- Natural/Organic
- Conventional
Market Breakup by Category
- Mass
- Premium
Market Breakup by Gender
- Men
- Women
- Unisex
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
- Online
- Others
Market Breakup by Region
- Northern Canada
- British Columbia
- Alberta
- The Prairies
- Central Canada
- Atlantic Canada
Competitive Landscape of Canada Cosmetic Products Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Canada cosmetic products market. Some of the major players explored in the report by Expert Market Research are as follows:
- L’Oreal S.A.
- Estee Lauder Companies Inc.
- Procter & Gamble Co.
- Unilever Plc
- Coty Inc.
- Revlon, Inc.
- Shiseido Company, Limited
- Beiersdorf AG
- Clarins Group
- Mary Kay Cosmetics Limited
- Nudestix Inc.
- Others
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